Klout, Bing and Search Results

Klout, Bing and Search Results

Let's just say being ranked 5th in the world in Klout influence about a year ago didn't hurt! Read on to see how you can use Klout to benefit your business.

Klout and Microsoft partnered up to allow you to verify and manage how you appear in Bing search results.

You must have your LinkedIn account connected and on Bing, then you will be in search results with social icons and professional accomplishments.

If you have a Klout account, either business or individual, you can connect your profile to BING here.


What are the benefits?


This feature allows brands to reach potential customers. Basically you get better online visibility (Who doesn't want that if you own a business?)

For SEO it doesn't require simply Google alone. Let's face it when you hear SEO Google is the king so it is nice to have other avenues to have an impact.

This feature can only increase reputation as well as reach for clients.

Connect all your social profiles to Bing using Klout.

Using Klout you can integrate search results into your overall score.  Basically it is a way to measure real world influence. This can only help and in case you missed it or have not connected yet do so HERE

Here are a few results when I search myself.

Search is how you are found by other people or possible clients. This feature allows anyone who signs up on Klout to show how they appear in results and social profiles.

Now we can share our awards and important posts on Facebook, Instagram or Twitter, when people search for you. Important images or news on you or your company are more easily seen.

Not a bad image for people to find below of my search results. I would be impressed if I found this on someone else. You never know who may come across your info and lead to business.

I know for me personally I have been a promoter and user of Klout since I began my company and let's say business is good.

So sign up for Klout then connect your LinkedIn profile and you will be able to set up your BING results. Here are images I found when I did my search each leading to an article or profile. Free PR!!

Then when anyone looks you up on Bing, your info will be displayed next to the search results and will have your social profiles, LinkedIn profile, Klout score even twitter and instagram posts.

Below are my video results I didn't even know existed in search! Pretty cool! They include any video that had the tag JMHHACKER whether made by me or not.

You can control what is found by editing your public LinkedIn profile. You can also turn off the display of Twitter and Instagram moments on Bing.

So if you haven't yet set yours up today as it has only helped my business and ALL of my clients gain much more brand awareness.

Google+ Login Rate on the Rise According to First Quarter Trends

                      Google+ Login Rate on the Rise According to First Quarter Trends





Remember when Google+ first launched? Maybe you don’t. For most people the launch temporarily reaffirmed that Facebook was still king of the mountain. With the exception of video chat, Google’s new social network failed to offer anything unique or enticing enough to lure people away from other networks. My, how times have changed.

 After a rocky debut, Google+ has officially surpassed Twitter to become the second most popular social network, but how does it stack up against Facebook? As of Q4 2012, Google+ boasted an impressive total of 343 million active users (a 27% increase from the previous year). Although Facebook maintains an impressive lead with their estimated 693 million active users, Google’s platform is quickly gaining ground.
 
Those are interesting numbers, but the future only looks brighter for Google. Social logins are quickly becoming an area of interest, and why shouldn’t they be? They tell you where the people are going! Take a look at the Q1 2013 results recently released by Social Login provider, Janrain:


    

As it stands now, Facebook currently accounts for 46% of all social logins, while Google’s share is hovering around 34%. Facebook had a 3% drop from Q4 2012, but guess where it went? That’s right. It went to Google+. This is the second consecutive quarter that Google’s social network has closed the gap on Facebook, and the inverse relationship is no coincidence. So how does a network that struggled so early on appear to be on the verge of exploding after less than 2 years? Because they’ve given us some incentive to sign up!





Seamless Integration
If there’s one area where Google has a distinct advantage, it’s the integration of Google+ into their other products: Search, Maps, Gmail, YouTube, Chrome, Android devices and a host of other services that we use on a daily basis.

SEO Benefits
Sharing good content with your Google+ circles is a great way to increase engagement and boost your rankings in searches. Google dominates the search world, so by rewarding their loyal users, they’re actively encouraging others to join.

Hangouts
This is Google’s video chat alternative to Skype. It’s free, easy to use, and built right in.

Authorship Rank
Author rank links your Google+ profile to the original content on your website. Not only do you get a nice lift in rankings, but your picture will even show up next to your search results in Google. This increases click through rates and provides you with some additional credibility as an author.





The Google Reputation
The rapid growth of Google+ was no accident. As a company, Google has the foresight and the marketing muscle to make anything work. Skeptics were abundant when Android first launched its attack on the mighty iPhone, but look where they are today?

Whether you’re a day-to-day consumer or a business, there’s incentive for everyone to join Google Plus. Give it a try!